A teaser image from Priceline’s latest advertising campaign featuring actor Kaley Cuoco. Photo Credit: Priceline Travelers frequently dream about their next trip, but barriers like price often hold ...

Priceline today (March 10) launched a new campaign meant to inspire young travelers to quit “dreamscrolling” — or endlessly browsing travel content — and book their bucket-list vacations, per a press ...

Priceline is rolling out its first new brand platform in four years around Super Bowl LVII, according to a news release. The travel site will air pre-game spots starring brand ambassador Kaley Cuoco ...

Priceline’s latest marketing campaign looks to March Madness to drive travel bookings, launching one week ahead of the annual U.S. college basketball tournament. The campaign taps into a growing ...

Just a year ago, it seemed that profits were the only bona fides an Internet company needed to prove itself to Wall Street. Not so, the discount travel site has discovered. Greg Sandoval covers media ...

Priceline Group has agreed to acquire restaurant reservations system OpenTable for $2.6 billion in cash. Priceline will pay $103 a share, 46% more than OpenTable’s closing price on Thursday. The ...