When The Goodyear Tire and Rubber Company released its BIG FOOT TIRE, it didn’t realize that another, smaller company, Big O Tire, was already marketing a tire by the same name. The result was a court ...

As a company begins to develop its brand and create goodwill, it is often faced with a problem known as reverse confusion. Reverse confusion occurs when a junior user (often a bigger company) ...

What happens when a junior trademark holder’s business becomes so popular and well known that it threatens to swamp the reputation of a senior mark holder? The senior mark holder brings a trademark ...