LAS VEGAS, NV – October 23, 2025 – PRESSADVANTAGE – Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announced the expansion of its integrated marketing ...

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...

Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

These days, consumers are accustomed to a certain level of personalization in many aspects of their lives. From customized TV and movie recommendations on streaming platforms to a news feed populated ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Artificial intelligence (AI) is transforming advertising by ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. As social platforms continue to evolve with new features, they’re increasingly ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer George Davis, the brand’s positioning “is rooted in premium quality, comfort and ...

Fortnite, created by Epic Games, keeps winning in the gaming world thanks to smart email marketing that boosts in-game purchases. The game’s huge player base and strong revenue come from using ...

AS artificial intelligence (AI) becomes a cornerstone in modern marketing, brands are discovering its power to deliver personalized experiences and streamline operations. My recent talk at Adamson ...

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