The public release in November 2022 of ChatGPT has resulted in enormous interest in generative artificial intelligence (AI). But AI is an umbrella term for several technologies, and AI has already ...

Intuit's generative AI strategy reflects the company's vision of helping consumers and small businesses be more competitive and confident in every financial decision they make. Core to that vision is ...

Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

While personalization has become table stakes in customer experience, the risks associated with it are becoming harder to manage. “When we first started seeing personalization, people often described ...

In the film Minority Report, Tom Cruise’s character John Anderton, having received a new pair of eyes, enters a Gap store and is greeted immediately (with the name of the eyes’ previous owner) by a ...