Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged ...

PepsiCo joins major US companies in tweaking ... higher prices drive surprise revenue jump Coca-Cola's limited edition flavors of its sodas and price hikes powered a surprise rise in quarterly ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

Snickers, Britannia Good Day, Bean Brew and Beyond, partners Wow Momos and Taco Bell, in-house brands Lay's, Mirinda and ...

The campaign launched with a full-page print ad in TOI, positions Pepsi as the ultimate all-day refreshment—contrasting Cola’s game-time focus.

While Coca-Cola’s ‘Half Time’ campaign is a global initiative that was prominently showcased during the India-Pakistan match ...