Too cool for school denim brand Pepe Jeans has been around since the '70s, but its latest celebrity collaboration has taken inspiration from a different decade: the '90s. Music sensation Dua Lipa has ...

Currently, the top eight cities contribute to around 58 per cent of the Pepe Jeans business and the rest 42 per cent comes from tier II and below markets. In the premium denim space, Pepe Jeans London ...

Pepe Jeans London has unveiled "VERY PEPE," the new Autumn/Winter collection campaign featuring Kriti Sanon, who makes her debut as the brand’s first-ever global ambassador of Indian origin. Kriti ...

Mumbai (Maharashtra) [India], April 4: Pepe Jeans London presents 'TAKE ME SOMEWHERE' -- a new spring summer campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in ...

Pepe Jeans London has named Rakesh Jallipally as its new CEO for India, signaling a strategic push for growth in this vital market. Jallipally brings 18 years of experience from fashion, retail, and ...

Pepe Jeans, the legendary British denim brand has announced a new partnership with Dua Lipa, one of the most successful musical artists and style icons of her generation. Following in the footsteps of ...

Cara Delevingne's stunning Pepe Jeans photo shoot has finally landed. Is there nothing this girl can't do? Cara Delevingne can add another huge fashion campaign to her style CV – the model of the ...

The brand new Regent Street flagship of Pepe Jeans has officially opened its doors. Located at 59-61 in the heart of London‘s prestigious shopping strip, the new 1500sq ft shop offers the label‘s ...

Denim brand Pepe Jeans London is aiming for sales of around Rs 2,000 crore from the Indian market and plans to expand its retail network by adding over 100 stores in the next three years, its India MD ...

Pepe Jeans began life in London - although you wouldn’t know it from its UK branded denim market share, which has shrunk from about 24% in the late 1980s to a low single digit today. Group managing ...

As part of the strategy, Pepe Jeans is now focusing on the expansion of its network of brand stores and fast-growing e-commerce channels. Pepe Jeans expects 55 per cent of its business to come ...