Many tech companies’ logos look eerily the same: Google, Spotify, Airbnb, and Pinterest are nearly interchangeable, with their sans-serif fonts and bright colors. But the companies’ logos weren’t ...

Dynamic logos are all the rage nowadays, and for good reason: In a multimedia world, a logo needs to look good in print as well as on video, as a GIF, and as part of a viral social media strategy. But ...

A new Slack Logo appeared this week, courtesy of a design language made to take on the future. The new logo is simpler, the new logo is more flat, the new logo is far more versatile. According to ...

No one ever like a DC Comics logo once the publisher switches to it. Never ever ever. But eventually people get used to it. Then DC Comics changes it again. And everyone wants the old one back. Well ...

MIDI, the global standard that allows digital musical instruments to talk to each other, has a new brand identity based on sound waves designed by Pentagram. This refresh of MIDI's identity replaces ...

Pentagram's New York office has updated the visual identity for America's Library of Congress in Washington DC, with a shape-shifting logo that resembles stacks of books and bookends on a shelf. The ...

The logo, conceived and designed by Pentagram partners Michael Gericke and Emily Oberman, is a modern take on the classic Twentieth Century Fox logo. Murdoch revealed the new visual identity in a memo ...

Created for the final game in the Total War: Warhammer trilogy, Pentagram’s bespoke typeface and logo feature chiselled serif letterforms, reminiscent of bevelled axe blades Jody Hudson-Powell and ...

YouTube’s top channels aren’t networks---in some cases they’re bigger than that. And yet, if you look at some of the most successful channels on the platform, you’ll consistently notice the same ...

Pentagram has designed the visual identity for charity movement Truce International. Fernando Gutierrez created the marque, with a symbol that embodies the two core elements of the organisation’s ...

For decades, only graphic designers seemed to debate the nuances of logos. The rise of social media disrupted that dynamic, exposing graphic-design decisions to broader public scrutiny. The shift was ...