The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...
SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...
Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance Programmatic inventory ...
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