Sirius XM says Pandora, the advertising-supported streaming audio service, posted a 10% increase in advertising revenue to $1.2 billion, while at the same time posting lower active users. Pandora’s ...
Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a ...
Pandora just announced the beta-testing phase of its interactive advertising rollout, as the idea of talking to machines has become more common on apps, websites -- and, of course, with chatterboxes ...