Mattel’s American Girl doll line is adding another iconic animated Disney Princess character to its lineup on Tuesday, with more on the way. Mattel announced in a press release on Tuesday that its ...
Inside Disney’s Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive)
The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a Viktor&Rolf Cinderella doll and a Pandora diamond collection launching this ...
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