MEC India has been awarded the media duties of BlueStone, an online store for jewellery and accessories. Founded by Gaurav Singh Kushwaha, BlueStone is funded by blue-chip investors, Accel Partners.
Once a domain of velvet-lined trays and neighbourhood jewellers, jewellery shopping in India is undergoing a glittering transformation. What was long anchored in trust, tradition, and touch is now ...