Old Spice is promoting new fragrance products with a series of ads that attempt to instill confidence in young men who have been crestfallen by the economic and emotional turmoil of the past year, ...

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

First Old Spice toyed with us by suggesting Fabio might be the new Old Spice Guy, and now the brand has debuted ads featuring a jet pilot/billionaire and a “well-decorated sea captain who battles ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

BrandFlakesforBreakfast might have put it best: “…If you live in a cave, you need to be aware of the fact that Old Spice owned the internet yesterday.” So (putting aside the fact that we now live in a ...

A decade after he first said, "Hello Ladies," Isaiah Mustafa is back in a different world. Merry Marketing! Behind Some Of The Best Holiday Ads Of 2017 From Aldi to the USPS, the creatives behind some ...

Seen those funny Old Spice ads on TV starring Isiah Mustafa? You’ve likely seen the former-NFL-player-turned-actor in “The Man Your Man Could Smell Like” campaign; there are four spots, to be exact.

Procter & Gamble added a new advertising scent to CBS’ Grammys broadcast. Viewers watching the show’s first hour on Sunday evening may have been slightly confused by a commercial – broadcast entirely ...

Rather than cutting away to commercials for deodorant and body wash, some of TV’s most popular programs on Thursday will try to make them seem part of the show. “Lining up broadcast, digital, and ...