Tasked with creating a VIS which translated across global markets and would be effective on multiple communication platforms such as music, art, film and sport, the work was the first Heineken project ...

Are you a print subscriber? Activate your account. 3 hours 56 min ago By Gillian Follett - 8 hours 43 min ago By Brian Bonilla - 8 hours 43 min ago By Ethan Jakob Craft - 9 hours 13 min ago 9 hours 43 ...

After commentators on YouTube questioned the authenticity of the men in the ad (above), Heineken responded cheekily. The brand unveiled a video showing casting sessions for the commercial and said “No ...

A message from a PR exec at Heineken marks an unexpected twist in the latest installment of the beer brand’s “Legends” campaign which kicked off last Thursday with the debut of its new global TV ad, ...

Most brand managers brainstorm before they choose a known model for television commercials (TVC). Considering scandals often associated with celebrities, brand managers believe using them could mar ...