A former soccer player who now lives and works in Barcelona, Paul has been living in Spain since 2011. Ten years later in 2021 is when he joined the Diario AS family and he's been churning out ...

"Just do it" isn't just for sports anymore. The Nike slogan is one of the most widely recognized brand slogans in America. For years it's helped sell sneakers and evoked a sense of athletic excellence ...

Nike's recent controversial marketing gambit featuring athlete Colin Kaepernick has prompted divided reactions on social media. But long before the apparel company courted the political football ...

PORTLAND, Ore., March 19 (UPI) --You might want to use this one the next time you play a guessing game with your friends: Did you know Nike's famous "Just Do It" marketing tagline was inspired by a ...

Under Armour alleges that Nike infringed on its trademark by using variants of %22I Will%22 The suit says Under Armour%27s right to the phrase goes back to as early as 1998 Under Armour says it is ...

Nike is siding with Colin Kaepernick because he sells. By making the quarterback a face of its 30th anniversary "Just Do It" campaign, the company believes it will earn support from its core customers ...

The iconic saying, now 20, is featured in the company's Olympics campaign It's been 20 years since Portland ad man Dan Wieden came up with the phrase "Do It," attached "Just" to the front and pitched ...

Nike’s new slogan – Why Do It? – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

Before Colin Kaepernick and “Just Do It,” there was Gary Gilmore and “Let’s do it.” In a plain T-shirt with a bag over his head, Gilmore was strapped into a chair, waiting for a firing squad to ...