Nike is out to make walking, jogging and running for women a bit easier — and more fun — and is using insights from one of its popular digital platforms to do so. Equipped with data from its Nike Run ...

Those cramped toes and blisters may not be the result of poor shoe design but wearing the wrong size. Thus, Nike has just introduced Nike Fit to assure that you are rocking the proper shoe size.

Nike may have identified and conquered one of its major objectives as it forges ahead with the goal of casting itself as a consumer-obsessed technology firm. The company announced today the upcoming ...

Thirty years after first introducing the line of performance apparel known as FIT, Nike is launching a successor bolstered by its most advanced technology. FIT ADV marks a new era for Nike apparel not ...

Check out my full review of the Nike P-6000, covering comfort, fit, and overall performance. See how these sneakers perform ...

Sneaker culture has long been about more than just footwear. It’s about story, identity, colorway, and culture. Now, Nike Strength is channeling that same ...

Nike is changing the game to make sure you never have to wear a pair of badly fitting sneakers again. Research suggests that more than 60% of people are in the wrong size shoes, creating a friction in ...

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