Food companies can write pretty much whatever they want on the front of their packages. Lately, they've been using the word ...

An updated edition of the April 11, 2025 article. The natural foods industry has evolved from a niche market into a mainstream sector, thanks to growing health consciousness and environmental ...

There's a good chance your pantry already contains one of them. Whether it's a bottle of canola tucked next to the stove or a jug of "vegetable oil" used for everything from sautéing to baking, ...

The next time you scan a food label and feel relieved to see “natural flavors” listed among the ingredients, you might want to think twice. What the food industry markets as a wholesome, ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Natural food is increasingly becoming mainstream. A shopper peruses an aisle with large ...

The U.S. Food & Drug Administration (FDA) has announced the approval of three natural-source colors in food items. Galdieria extract blue, butterfly pea flower extract and calcium phosphate can all be ...

For many years, the vibrant yellow of Kraft Heinz’s iconic macaroni and cheese came from the artificial food colorings yellow no. 5 and yellow no. 6. In 2012, the company started searching for a ...

For food to be ‘natural’, do consumers need to know where it came from? Can it be ‘natural’ if it was grown in a lab? And is defining ‘natural’ even important, anyway? Strolling down the aisle of any ...