Coca-Cola said it is bringing back Mr. Pibb, a brand it originally launched in 1972 to compete with Dr. Pepper.

Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Planters has killed off Mr. Peanut. In a lead up to the Super Bowl, Planters released a pre-game ad Tuesday showing Mr. Peanut sacrificing himself to save actors Matt Walsh and Wesley Snipes after ...

WBBJ was the recent pit stop for Planters' NUTmobile. This 26-foot-long peanut on wheels has evolved into a nutty experience ...