Startups Mobile Posse and Acuity Mobile are pushing technology that can deliver pop-up ads to a mobile phone's idle screen any time Google, Microsoft, Yahoo, AOL, and other online giants have all said ...

Across TV, OOH and print, mobile advertising – ads that flog cellphones, that is – has yielded some of the most memorable creative work of this century. Whether it’s artful ads for Apple, ...

Money talks. That’s why mobile phone advertising has become such an irresistible topic. As mobile phone executives converge on the 3GSM World Congress in Barcelona, which runs from Monday to Thursday, ...

Twenty-three percent - almost 58 million -- of all U.S. cellphone users say they have seen advertising on their phones in the past 30 days, according to a new report from Nielsen. And of all those who ...

In absolute terms, the amount of money spent on advertising on mobile phones has been small, but it has been growing rapidly. In 2005, advertisers spent $45 million on such messages, and should spend ...