There is a ton of talk about purpose and how it moves an organization forward, how a team’s mission is defined, and how the vision of the leader is laid out to make their direct reports move to action ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

When was the last time you revisited your company's mission or vision statement? Do you even have one? Your brand strategy includes your mission and vision statements because those are the top of your ...

As a company grows, it's critical that everyone from the top down has a thorough understanding of what objectives the entire organization is working toward. A leader who prioritizes communicating the ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

If you want to take your business to the next level, setting better goals is the foundation for your future success. Although ...

Defining a clear corporate purpose and rigorously paying attention to long-term value creation can help executives make difficult choices. People talk about integrating risk management into ...

Opinions expressed by Entrepreneur contributors are their own. It used to be enough to drive profitability, but modern businesses (and their employees) now require a transcendent higher purpose. This ...

Our vision imagines a region and a world in which everyone has access to an inspiring education and is provided the psychological tools and support needed to propel them toward flourishing lives of ...

When it comes to figuring out how to achieve your dreams, there's a debate about the effectiveness of vision vs. goals. The truth is that you can't have one without the other. I work with people in ...

It is crucial to distinguish between working ‘on’ your business, which involves strategy, long-term planning, and vision development, and working ‘in’ your business, which focuses on operational ...

This means that we recruit, hire and retain only the most qualified and effective personnel to teach and guide them. Addressing the five goals of our Long-Term Strategic Plan, it becomes clear that my ...