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You have to hand it to Miracle Whip (or the Don Draper who designed their maybe-brilliant ad campaign): what other brand would interview a real person who called their product "disgusting" in a ...

Miracle Whip took out ads in newspapers today promising to buy a commercial in every single slot in tonight's The Colbert Report on Comedy Central after Stephen Colbert mocked the alt-mayo in a ...

McGarryBowen's punk-rock campaign for Kraft's Miracle Whip begs the question: Who is laughing at whom here? (Video below.) The ad is either ridiculing itself, the client, or the audience. It can't ...

Who better to be that girl in the national Miracle Whip commercial who comes careening into the stadium parking lot last-minute on game day and shows the experienced tailgaters dressed in green and ...

Perhaps realizing that any polarizing issues will eventually lead to naysayers, on both sides of the fence, Kraft wisely offers up both pro and con points of view in the television ads and supporting ...

Here's the difference between the two spreads—plus arguments in favor of each of them. Simply Recipes / Dovile Kacerauskaite Recently, I told a friend I was working on a story about mayonnaise and ...

Are you a print subscriber? Activate your account. 4 hours 50 min ago By Sean Gately - 4 hours 50 min ago By Erika Wheless - 5 hours 20 min ago By Olivia Brown - 5 hours 20 min ago By Asa Hiken - 5 ...