Ahead of its 10th anniversary, Microsoft Rewards quietly implements a change that makes it a significantly worse proposition for many Xbox gamers.

A subtle but noticeable shift has hit Microsoft Rewards, with Xbox gift card redemptions increasing in cost for users in both the US and the UK.

Microsoft will rebrand Bing Rewards into Microsoft Rewards in an effort to broaden the program and gain a better understanding of how individuals browse, view and use its products and services.

Microsoft Rewards increases Xbox gift card redemption by roughly 5% in the US and UK, impacting avid point collectors and ...

It seems like every day another company is prompting its customers to sign up for a loyalty program or points system. While loyalty programs can mean earning points toward free gear and services, it ...

What is the Microsoft Rewards program, and should you join it? Your email has been sent Whether it arrives as a gift during the holidays or as an emergency purchase in the middle of a long hot summer, ...

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...