If the metaverse materializes into a globally adopted reality, creator marketing will likely play a major role in brand success. A new study from creator marketing agency Billion Dollar Boy attempts ...

It’s no secret that the world lacks inclusiveness on many of levels. A new study from Momentum Worldwide (with support from the 4A’s) reinforces that fact, finding that most people believe the ...

Retail may be going gaga for gaming and all things metaverse for the moment, but if the incoming consumer target group — and easily the most tech-savvy generation — isn’t quite fazed by the frenzy, ...

New research on the metaverse offers some surprising revelations, including one that may thrill mall operators. On one hand, the study by CommerceNext, CommX, Bizrate and Coresight Research helps ...

Add Yahoo as a preferred source to see more of our stories on Google. The survey showed that 79 per cent of Singaporeans are familiar with the metaverse, surpassing the APAC average of 73 per cent.

Metaverse platforms, like Roblox and ZEPETO, are redefining how brands connect with consumers, blurring the lines between physical and digital identities, according to a new study from the University ...

Little by little the metaverse is democratized. Or at least that’s what we want to believe: brands venture with marketing campaigns into virtual universes where it is possible to buy digital goods and ...

According to a new study by Fact.MR, a provider of market research and competitive intelligence, the global metaverse gaming market is expected to garner $1.3 trillion (€1.2trn) by the end of 2033, ...

The first study of its kind has been conducted to rate the experience of working in VR versus on a regular computer. As expected, the VR experience was notably worse in almost every measurement. Share ...

COLUMBIA, Md., Dec. 12, 2022 (GLOBE NEWSWIRE) -- Tenable®, the Exposure Management company, today published the results of a global study that revealed that cybersecurity is the top consideration as ...