Hollywood tie-ins are, more often than not, flimsy cash grabs that link tentpole movies with mass-produced tchotchkes. In a move that rebels against the idea of disposable marketing, Mercedes-Benz ...

LOS ANGELES -- The new sequel, "Avatar: The Way of Water" should wow audiences with another visually immersive storytelling treat, just as the original "Avatar" did more than a dozen years ago.

“Pioneering and innovation are in our DNA,” Mercedes-Benz research and development executive Markus Schäfer said last week on the floor at the Mercedes booth at the Consumer Electronics Show (CES) in ...

Who knew the next entry in the Avatar franchise would be a car instead of a film? That’s right, the mastermind behind the modern sci-fi classic, James Cameron, took a break from filming the ...

We don't remember seeing cars in James Cameron's 2009 CGI extravaganza Avatar, but that didn't stop Mercedes-Benz and the film's production design team from creating a concept inspired by the ...

What was expected to be nothing more than a high-concept dream has actually racked up some real-world miles and there's footage to prove it. More paws than wheels — In the video, Gorden Wagener, chief ...

In many ways, Mercedes-Benz's new VISION AVTR concept car is everything we've come to expect from automakers at CES 2020: exaggerated style wrapped in an ambitious message, in this particular case ...