Restaurants are increasingly using data analytics, menu engineering, and pricing psychology to maximize profitability without alienating customers. By combining POS insights with strategic pricing and ...

Let’s face it; everyone in the restaurant industry is looking for a leg up on the competition and trying to maximize profits. Having worked with Business Intelligence (BI) and Analytics tools over the ...

Many restauranteurs argue that the term “menu engineering” has more to do with menu design layout and customer psychology than anything else. Others will argue that menu engineering is less about ...

Menu engineering turns your menu from a static list into a profit-driving tool by combining data analysis, psychology, and strategic pricing. By tracking item popularity and profitability, restaurants ...

If you’ve been to a restaurant in person lately, chances are you’ve scanned a QR code on your phone rather than ordering off a traditional, printed menu. Though COVID-19 is unlikely to spread via ...

Restaurants are looking at their menus strategically to manage soaring food and labor costs. Raising prices can only go so far, so some eateries are using menu engineering to draw customers' attention ...

What you order in a restaurant is down to what you fancy, right? Apparently not; for menus are cleverly 'engineered' to influence what we choose, according to one food-savvy broadcaster. BBC World ...

Menu engineering is an art and a science, but it’s the science part that trips up most restauranteurs. In this article we’ll look at how to gather the right data so the science of designing optimized ...