Online media planners and strategists have long complained about the lack of effective reach and frequency tools, reliable media measurement techniques, and deficiencies in audience ratings data. Now, ...

Learn how accounting measurement quantifies economic activities, enabling better business analysis and comparison through ...

There are different approaches to marketing measurement that help businesses understand which of their campaigns bring the most value and how to allocate budgets to maximise ROAS. The most ...

The international interlaboratory comparison (ILC) outlined improvements that reduce measurement uncertainty, in some cases by a factor of 15, and which will be the basis for a new international ...

Figure 8 The three antennas were compared every 100 MHz in the horizontal polarization at a 3-m test distance and compared quite well. All three antennas measured within 3 to 5 dB of each other as ...