Steeped in centuries of mindfulness and craftsmanship, Zenkyu Matcha announces its official arrival in the United States. The Tokyo-based matcha brand invites tea lovers to slow down, breathe deeply, ...

Explore Japanese matcha, from ceremonial and culinary types to top regions, brands, recipes, and where to enjoy it in Japan.

Do you know how many products contain Matcha in Japan? We have Matcha snacks, desserts and even beauty products such as cleansing gel, masks and lip balms! This is probably because Matcha is both ...

Matcha is now a global phenomenon, celebrated for its health benefits and sustained energy. Yet, outside Japan, access to freshly ground ceremonial matcha remains rare. At the same time, although many ...

WALK down any high street and you’ll see them – throngs of people holding bright green frothy drinks in see-through cups.

Matcha, a Japanese green tea leaf that's stone-ground into a very fine powder and often used as a meditative practice, has ...

Japan’s tea industry needs to be far more assertive about what makes it special, says David Fickling for Bloomberg Opinion.

For hundreds of years, matcha has been a specialized product, one that is, by definition, laborious to produce: Camellia ...

These YGs have adopted drinking matcha as a daily essential that goes with the polished brand and new mindset.

The island’s cafe community has somewhere new to experience, The Matcha Tokyo Guam at Micronesia Mall. Located to the left of ...

I wouldn’t call myself a matcha expert, but I did research it deeply and tried 14 varieties when I wrote our review. Out of ...