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Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

In business you want to succeed, you want your brand to be valued and you want more customers than you had last year. To achieve spectacular goals, you need to plan. Integrated marketing communication ...

When people think of marketing communication, they think advertising, but marketing communication is much more. And before we ...

Opinions expressed by Entrepreneur contributors are their own. A small business marketing communications strategy doesn’t have to be complex and overwhelming. In fact, many of the most successful ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Emerging competition has pushed marketing to look beyond the obvious and paved the way to ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

A corporate communication strategy framework is a tool for planning communication with your employees, customers, suppliers and investors. You can use the framework to build a better understanding of ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...