Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

In terms of raw material type, the animal segment dominates the organic fertilizers market, driven by the advanced nutritional content of animal-based fertilizers. However, plant-based organic ...

The peer-to-peer car rental market thrives on digital connectivity and adaptive strategies, with opportunities in tailored rental durations, demographic segmentation, and strategic partnerships.

More emails are being sent today than ever before: The number sent and received is projected to reach 376.4 billion by 2025. For that reason, it's now more complicated for senders to reach their ...

Introducing a new best-practice framework for investor segmentation to drive AuM growth, build stronger investor relations, and reduce acquisition costs. TheChallenge — Traditional Segmentation ...