Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of beauty’s last untapped markets.

A youthful male model rubs moisturizer between his palms. He then applies it to his face, pats on some tinted moisturiser, dots concealer under his eyes and buffs on powder to set. As simple as that, ...

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...

Grooms at the altar this wedding season will be sporting a more polished look. Men are increasingly investing in makeup, nails and skincare for their big day, according to research from Pinterest.

A male model on Fendi’s couture runway for spring 2021 sported vivid red lips. That same season, for Charles de Vilmorin, a guy’s peepers were underlined with a swathe of makeup. While for Céline ...

Representative image Men's grooming is a multi-billion run chase, but beauty brands are playing like it's a Test match from 1983. Every billboard serves the same delivery: women promoting products to ...

Men’s grooming has become increasingly popular, as they want to look just as good as women before they step out of the house. Although many people believe that makeup is exclusively for women, men too ...

One beauty industry leader believes male makeup counters at pharmacies and department stores could be a reality by 2022. In an interview with the Daily Telegraph, Vismay Sharma, L’Oreal’s managing ...

In the midst of the countless beauty influencers and vloggers on social media today, there’s a small subset of Black male influencers who slay their beats with no apologies. And this fall they’re ...

Much research has been devoted to understanding the effect of makeup on perceptions. Several studies using carefully controlled before and after photographs have found that women’s faces with makeup ...