When soft plastic worms hit the bass fishing scene years ago, the sport was changed forever. A bass fisherman's arsenal in the 1960s consisted of crankbaits, spinners and the newest bait sensation, ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles, ...

Most of the baits that we can buy in our local tackle shop are brightly coloured, and distinctly at the ‘warm’ end of the spectrum. Reds, oranges and yellows dominate, whether you are buying boilies, ...

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...

The June Bass Pro Tour (BPT) Potomac River event was a competition of reading the tides better than then everyone else, and fishing shallow water baits around cover. Vibrating jigs, Texas-rigged soft ...