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"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

Sulwhasoo is the natural Korean skin-care beauty brand that's about to take over stateside. Find out why beauty enthusiasts are going crazy over its cushion makeup and why it's a better alternative ...

If you’ve ever stepped into a Sephora, an Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures and advanced ingredients, K-beauty has gone ...

When you think of Korean beauty, an emphasis on skincare is likely what first comes to mind. Maybe you’ve seen a 10-step K-beauty regimen video on YouTube or personally tried some of these unique skin ...

Ever since South Korea introduced the UK to BB creams back in 2011, we've been looking to the far East for the latest makeup and skincare innovations, and so far, we’ve not been disappointed. SoKo has ...

The production team and cast of Coupang Play's "Just Makeup" revealed that the show was less about beauty and more about everything that goes into the finished canvas, from talent and technique to ...

The natural I’m-barely-wearing-any-makeup look has always been a cornerstone of Korean beauty, but last year, into this year, the trend has taken natural to new heights. From eyes and lips to hair, it ...

You do your 12-step Korean skincare routine every day, but South Korea’s innovative beauty industry has something special for your makeup bag, too. Korean beauty makeup products tend to reflect the ...