Last year, EA Sports blew its Madden NFL 15 marketing budget on a ridiculous commercial featuring Kevin Hart, Dave Franco, dolphins, and a teddy bear DJ. That was just the warm-up. To promote Madden ...

"Being a playmaker" is the focus of EA Sports' new Madden 16 video game, so it's appropriate that one of the NFL's top playmakers, Giants wide receiver Odell Beckham Jr., adorns the cover. EA Sports ...

Colin Kaepernick has reprised his role in the over-the-top "Madden NFL" video game promotions, only this time, the Niners quarterback plays a different character other than himself. San Francisco's ...

Everything has an origin story. That’s just how it works. Sometimes it’s a basic origin, and sometimes it’s not. In the case of the Madden NFL franchise, it has a long and intricate story that you ...