Join Peripera and Cha Cha Matcha for a sweet treat and glam moment at our exclusive #PeelPlaySlay Pop-Up! 1. Enjoy a free Cha ...

What: This premium, ceremonial-grade matcha is the same blend served at all Cha Cha Matcha locations. It’s sourced from a preeminent cultivator in Uji, Japan — a family-owned farm with centuries of ...

If you don't live in New York or LA and haven't experienced the joy that is Cha Cha Matcha, you're in luck: you can now buy cans. The Instagram-famous matcha shop has been introducing buzzy matcha ...

How did Cha Cha Matcha get fashion’s most in-demand man to help with a rebrand of their matcha-drinking wares? Well, it helps when you count him as a close friend. Conrad Sandelman and Matthew Morton, ...

“In Japan, matcha is ubiquitous,” says Matthew Morton, the co-founder of Cha Cha Matcha, a new Manhattan cafe dedicated to the stone-ground green tea. “We wanted to see if it was viable in New York.” ...

The Instagrammable matcha shop Cha Cha Matcha, which has attracted Leonardo DiCaprio in New York, opens in West Hollywood with compostable packaging by Virgil Abloh. By Lindsay Weinberg New York’s ...

The only way to make matcha even more of a millennial beverage? Add Lucky Charms. In New York City, Cha Cha Matcha unveiled a new drink consisting of the trendy green tea powder, macadamia nut milk, ...

Cathy Chaplin is a former senior editor at Eater LA, a James Beard Award–nominated journalist, and the author of Food Lovers’ Guide to Los Angeles. Cha Cha Matcha is making its West Coast debut today ...