Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

With today’s shoppers expecting relevance, recognition and immediacy as a minimum standard, loyalty programs are undergoing a ...

With more competition than ever, today’s consumer seeks convenience, utility, and value from the brands they frequent. And in a shifting economy, a loyalty program can often make the difference for a ...

Design is a competitive advantage when it comes to building loyalty. Every time a person interacts with a digital interface or service, they’re experiencing design, whether they realize it or not — ...

In the retail ecosystem, securing and cultivating customer loyalty is not just a strategy; it's a vital lifeblood for sustained growth. With the cost of acquiring new customers outstripping the ...

Loyalty programs offer retailers an effective tool to foster lasting relationships with their customers. Customers see them as a positive way to connect with their favorite brands. But not all loyalty ...

Restaurant industry prices have increased on average by 60 percent since 2014, which means higher costs and often less happy customers, with three in four now considering fast food a “luxury” purchase ...

As businesses continue to foster stronger connections with their customers, 2025 will see key changes in how loyalty programs are designed and executed. The focus is increasingly on personalisation, ...