World IP Review

Louis Vuitton ‘Damier Azur’ case: If they cannot prove acquired distinctiveness in the EU, how can you?

On October 19, 2022, the EU’s General Court (GC) issued a final decision cancelling Louis Vuitton’s EU trademark registration for its “Damier Azur” pattern, finding that Louis Vuitton had failed to ...
Japan Today

Louis Vuitton’s fancy new bags look like anime character merch to people in Japan

Louis Vuitton is very popular in Japan. I see the brand’s iconic checkerboard, or “damier,” to use its French name, far more frequently in Tokyo than I do in Los Angeles, and Osaka and Tokyo are the ...
Daily Mail

Louis Vuitton lovers are horrified to learn that the luxury brand's iconic monogrammed bags are made from PLASTIC instead of leather - despite costing upwards of $2,500 EACH

Fans of Louis Vuitton bags have been left shocked after learning that many of the luxury brand's pricey monogrammed accessories are not made from real leather - but are instead designed with a plastic ...