From the Spirit Zulu Time 1925 to the Legend Diver, it's been a big year for the Swiss brand.

On one hand, calling Longines an undervalued brand is a silly idea. According to a 2020 Morgan Stanley report, it is the fourth largest Swiss watchmaker in the world—behind Rolex, Omega and (only just ...

Aspiring watch collectors seeking quality timepieces that aren't Rolexes should consider these brands, watch and style ...

It's these watches for men that serve as everyday essentials, while the Rolexes and Omegas might be tucked away for a special ...

Taking in coverage of this year’s launches, you could be forgiven for thinking the watch gods want us to lie down in green pastures. Dials in emerald, palm, olive, lime, malachite and all manner of ...

Celebrate the season of giving with precision and style. As twinkling lights adorn the streets and carols fill the air, the search for the perfect Christmas gift becomes a joyous adventure. For those ...

CEO Matthias Breschan observes a near 50:50 ratio in terms male and female customers - its Mini DolceVita, with Oscar-winning Jennifer Lawrence fronting the campaign, is popular with both sexes ...

Here’s a question: who made the best chronographs in the 1940s and ’50s? If you answered Patek Philippe, you’re half right. Patek absolutely made some of the best and still most desirable chronos in ...

Those interested in reasonably-priced mechanical Swiss watches that exist almost exclusively as an ode to the past need look no further than the historic brand Longines. Under the Swatch Group as a ...

It’s a truth universally acknowledged that in contemporary watchmaking vintage reissues tend to be crowd-pleasers. The recent enthusiasm for revived classics has driven a broad trend among major watch ...