Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

When a small square “Smart Brick” was combined with Lego blocks assembled in the shape of a car, a “vroom” sound of starting the engine could be heard. As the car was lifted and maneuvered through ...

Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in decades. The new brick looks and clicks into place like a regular one but ...

The car that swept the 2025 constructors' and drivers' championships is now available as a 1675-piece Technic model for adult ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

LEGO has officially commenced construction on its new Innovation Campus in Billund, Denmark, a facility aimed at redefining creative collaboration and sustainability in product design for the brand.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Lego Group on Jan. 7 recreated an iconic moment ...

The Lego League Unearthed tournament in TU Shannon Athlone last week drew schools from all across the country to demonstrate their technical skills.

Add Yahoo as a preferred source to see more of our stories on Google. While there are many angles that a LEGO One Piece collection might take, the first partnership between the epic pair will revolve ...

Students who designed biodegradable items, waste sorters to solve environmental issues; eligible to receive cash prizes --(BUSINESS WIRE)--FIRST ® WHO: Twenty finalist teams made up of students ages 9 ...