With much anticipation from LEGO lovers, the Danish company launched their new "Friends" line last December targeted at young girls. Now, these five cute mini-dolls are at the center of the latest ...

We’ve featured Jon Lazar’s excellent customised Lego Friends Dolls before, but he’s back, and it’s not just Superheroines getting the treatment this time – a veritable gamut of Pop culture heroes have ...

Lego’s ‘Friends’ dolls are a popular, if problematic, piece of gendered merchandising – but in the hands of creative Lego fans they can become something much cooler. We’ve had Lego Superfriends, and ...

LOS ANGELES — Lego’s newest toy, plastic dolls with slim bodies and budding breasts, are raising the ire of feminists — and profits of the popular Danish toy maker. Though better known for its plastic ...

Lego’s sales and profits are soaring as the rest of the toy market struggles – and it has girls to thank. Twice as many girl-centric Lego Friends sets were sold than expected in the first six months ...

The holiday season is in full swing and parents are looking to find presents for their kids that will bring them joy. Elizabeth Werner, a child lifestyle expert joined Holly Chilsen on WZAW News at ...

He works in mysterious ways.