Wish your kids ate more vegetables? Kraft has a new, limited edition product to entice kids to do that—but it involves some lying on your part. As part of their new campaign "Lie Like A Parent", they ...

Have you seen the new Kraft Zesty salad dressing ad campaign? Like so many other products mostly bought by frazzled women trying to balance work, family, and sleep, they feature a little harmless ...

CHICAGO, Jan 31 (Reuters) - Kraft Foods Inc. Chief Executive Irene Rosenfeld said on Wednesday that the company is committed to fixing its ailing salad dressing business, not selling it, and noted ...

Euro RSCG Chicago won the Kraft Salad Dressing integrated business. The agency will handle direct, digital, data/CRM and event marketing for the KSD pourable portfolio of brands. McGarryBowen will ...

In a new ad campaign, Kraft Foods Inc. is hoping to boost sales by encouraging consumers to use its dressings in a limitless variety of dishes — as a dip, a spread, a marinade or perhaps a glaze. In ...

Italian salad dressing might be classic, but not all are made the same, so we found out which brands offer the best balance ...