PROCTER & GAMBLE is bringing one of its oldest and one of its most known brands, Ivory soap, into the 21st century with new packaging, advertising and social media initiatives. P.& G. announced the ...

CINCINNATI -- Procter & Gamble's oldest brand is getting a makeover -- kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand ...

CINCINNATI — Procter & Gamble’s oldest brand is getting a makeoverkind of. The consumer-products company this month is updating the signature white soap packages for the 132-year-old Ivory brand with ...

Because of the high volume of air whipped into a bar of ivory soap, when the bar is heated in the microwave, it expands rapidly into a huge, fluffy cloud in just seconds. Try it for yourself! Remember ...

CINCINNATI -- Procter & Gamble Co. is setting the record straight: It turns out Ivory soap's ability to float wasn't an accident. Ivory's buoyancy has been used in marketing since the soap went on ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...

CINCINNATI - Procter & Gamble’s oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand ...