Founders Jaanus Juss and Hardi Meybaum first explored interactive storytelling with live theater, where they had developed a way for audiences to chime with table-side devices. They eventually ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

Jeffrey "Tyler" Robinson is a gamer and a lifelong fan of professional wrestling and football. Tyler is an active DJ and future YouTuber who enjoys Magic: the Gathering, League of Legends, and Final ...

Last week, Google’s Advanced Technology and Projects group released the second animated short, Buggy Night, in its Spotlight Stories, a series of interactive mobile-specific animated films available ...

On the surface, it's a simple statement — but in practice, it's something entirely different, especially when technology becomes an integral part of that space. When it works (i.e., when space design ...

The company has partnered with Zumobi to run the interactive Membership Effect campaign. The mobile ad campaign features an app within an app experience and incorporates video, user generated content, ...

Every marketer worth their salt is trying to find the best way to deliver mobile ads. Some use rewarded video to entice the player, some use data to deliver personalised in-game banners, and others – ...

Here comes Ripkord.tv, another player looking to crash the craze over live-streaming interactive game shows — but the startup’s founders say it’s different from the rest of the field. Inspired by ...