NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

PurpleLab enables activation with leading identity and audience providers, including LiveRamp, OpenAP, and Experian, ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

AI, ATSC 3.0, watermarking and other technologies are helping linear and streaming media deliver more engaging, outcomes-based campaigns. A group of broadcast advertising leaders from Gray Media, ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

With the increasing prevalence of connected TV (CTV) devices in homes worldwide, CTV is becoming a powerful advertising platform. This growing opportunity is reflected in the significant rise in its ...

Editor’s Note: A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief Marketer Network pub AdExchanger. Instead of leaning back and ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

WAYNE, PA, UNITED STATES, February 4, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...