Entrepreneur speculated what the “b” might stand for — whether it might represent bacon, breakfast or might just be an upside-down “P.” We even made IHOP’s rebranding efforts one of the three things ...

When IHOP said it would change its name to IHOb, the speculation ran rampant: The International House of Breakfast, or Bacon, or even Blintzes? But, as it turns out, the chain is looking past morning ...

IHOP, which recently changed its iconic name to IHOb, has revealed what the new consonant stands for: "burgers." The name change accompanies a line of new burgers at the chain, which is known for ...

(WFLA/WATE) – The wait is finally over. On Monday, IHOP revealed the mystery behind the decision to change its name to IHOb. Last week, the restaurant chain formerly known as IHOP announced it was ...

The name change played well on social media, but Foursquare’s location data suggests it didn’t translate into actual foot traffic. Last week, my beloved International House of Pancakes (IHOP) changed ...

The International House of Pancakes, more affectionately known as IHOP, made a huge announcement this week: It’s changing its name to IHOb. The iconic brand went all in too, changing its Twitter name ...

If hell is bad memes, the devil is IHOb. The late-night breakfast chain promoting a new line of burgers isn’t funny, quirky, or cute. The way they’re marketing it isn’t particularly smart or ...

INDIANAPOLIS (AP) — Today, IHOP announced that it has changed its name to IHOb. Since the news broke last week on the brand's social media sites, fans can't get enough with more than 30,000 people ...

IHOP is probably getting exactly what it wanted when it decided to change the name of the pancake chain to IHOb to celebrate its launch of a new line of burgers: a stint atop the Twitter trending list ...

In what must come as disappointing news for anyone hoping IHOP would start offering breakfast burritos or break-dancing classes, the restaurant chain announced Monday on Fox News that its much ...

I mean, I guess I'm starting to crave a burger. Today, a chain restaurant I used to tolerate did something very foolish, and it upset a lot of people greatly. I don’t think I need to say much more.