The world is in a state of flux – but so is the ad tech industry. That’s why IAB UK created a new role in April focused solely on helping ad tech “build a more sustainable future,” said Tina Lakhani, ...

SAN FRANCISCO, Oct. 13, 2025 /PRNewswire/ -- MediaGo, an intelligent advertising platform, today announced its official membership with IAB UK, the leading industry body for the UK's digital ...

The IAB UK and DMA UK have released the UK’s first code of conduct for search marketing firms. Companies that want to earn the IAB UK’s accreditation must comply with 4 specific criteria. At least two ...

The trade body will use its annual flagship conference, hosted today (June 7) to reveal the latest status update of the initiative which encourages adtech companies and publishers to reduce ad fraud, ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has announced that ...

The Interactive Advertising Bureau (IAB) has released its 2023 Compass report as it looks to understand how the media mix will shift in the UK over the next few years. Working with consultancy MTM, ...

IAB UK, a digital advertising trade association, has made changes to its Gold Standard certification, introducing stricter criteria for businesses to meet in order to gain accreditation. Previously, ...

If readers had any doubt that the digital advertising industry was picking 2017 as the year it finally grew up and became more accountable, less prone to fraud and more focussed on transparency, they ...

The Internet Advertising Bureau UK (IAB UK) is taking a stand against tracking click-through-rates, telling advertisers they need to find a more efficient and accurate method for measuring the success ...

UK – Online ad industry organisation, IAB UK, has set out a series of actions to help companies engaged in real-time bidding (RTB) to be data protection and privacy compliant in response to the ICO's ...

This paper from the IAB UK sets out findings of their study of second screens, showing, crucially, that ad breaks don't necessarily correlate with device usage. This paper from the IAB UK sets out ...