Making the Case: The No-Nonsense Guide to Writing the Perfect Case Statement, by Jerold Panas, seeks to help nonprofit groups draft a document to explain why they deserve support. Mr. Panas, founder ...

How to Help Doctoral Applicants Write a Great Statement of Purpose To have the best chance of revealing their strengths, would-be Ph.D.s need a clear idea of what we’re looking for.

How Customer Problem Statements Can Solve Real Paint Points Innovation starts with understanding your customer. This simple framework helps uncover real problems and engineer meaningful solutions.

How to Write a Sales Statement. A well-written sales statement helps you build confidence during the sales process. It also acts as a guide for determining if a prospect is a good fit for your ...

A personal mission statement is a great tool to have handy when pitching investors, potential hires, and clients, edtech founder Eloise Skinner says.