Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

A modern go-to-market strategy is a living system that connects your product, your people and your positioning in real time.

In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes. Many organizations see AI as the ...

IT vendors and solutions providers of all stripes need to pay attention and align their strategies as the government changes how its buys products and services, writes immixGroup's Tara Franzonello.

AI has the power to completely transform how companies go to market, but in order to unlock AI’s full potential, companies must first set clear objectives, break down data silos and empower teams to ...

Many companies adopt artificial intelligence tools only to find the traditional go-to-market (GTM) model collapsing. Sales and marketing leaders are overwhelmed by fragmented tools, processes, and ...

Bringing a product to market is no easy task – and for most founders, there’s a steep learning curve. Often the rush to bring ...

Snowflake's (NYSE:SNOW) go-to-market strategy has driven up its dealmaking with enterprises as its cloud-based data platform ...