As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions.

Alongside Immersive Ads, marketers can work with Roblox to create their own virtual experiences in the platform. A Gucci virtual handbag was notably resold on Roblox in 2021 for more than $4,000.

Roblox’s entry into the online ad market is an effort to make up lost ground due to a downturn in in-app purchases of Robux. Growth has diminished for its proprietary in-game currency. Also, Roblox ...