Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

People with genuinely strong personalities don’t rely on force or volume. They uplift others through small, thoughtful ...

Believing in yourself isn’t always easy, but the more you affirm and manifest what you want, the more confidence you’ll have. While some people have high self-esteem from a young age, others must take ...

There’s a huge connection between the words you use and the strength of your personality. The phrases you utter can reveal a lot about your character. It’s almost as if your language is a mirror, ...

Some people have personalities so strong they can move mountains. If you feel like that applies to you, then it just might. But what exactly does it mean to have a strong personality? Is it inherently ...

Most people think of personality traits as set in stone. We consider them to be as fixed as our eye color. For example, you might tell yourself, “I’m just a perfectionist,” or “I’m the type of person ...