People read texts with different goals. Whether it’s a newspaper or article, the Internet, a novel, a recipe, or a scientific paper, each type of text can be approached with various intentions. Eye ...

If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially if you have a movie or series to promote. AI-driven eye-tracking tech is ...

The effectiveness of eye-tracking technology in identifying people who have a genetic tendency to Alzheimer's disease, years ...

Recent advances in eye tracking have opened new avenues for evaluating cognitive load during software development. By capturing detailed gaze data, researchers can assess how developers process ...

Naturalistic gaze patterns appear to be a simple, noninvasive, and reliable indicator of cognitive decline, new research suggested. Investigators found that gaze patterns during image viewing mirrored ...

New research shows that a type of eye-tracking technology may be able to identify people who are at risk of developing ...

Eye movements alone are enough to identify a reader’s interaction with text, according to new research from Haifa’s Technion-Israel Institute of Technology Faculty of Data and Decision Sciences.