Almost 50 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing. The new ...

Fortnite is an expansive original world that invites players to be creative, resourceful and collaborative, combining building skills and destructible environments with intense PvP combat. In Fortnite ...

The candy brand's highly anticipated return to Fortnite invites players to unlock exclusive in-game HI-CHEW ® items and take on five branded mini-games for a limited time Additionally, HI-CHEW ® is ...

Hi-Chew, the chewy candy that hails from Japan and has found a following in the U.S. with Gen Z and millennial consumers, introduced a mascot named Chewbie as part of a larger marketing push, ...

IRVINE, Calif., Feb. 4, 2025 /PRNewswire/ — Today, HI-CHEW ®, the immensely fruity, intensely chewy candy, unveils its engaging new digital commercial, Worlds of Flavor. This nationwide campaign takes ...